Shooting Sparks
Scope: Logo Design, Graphic Design, Brand Strategy
Website: ShootingSparksHockey.com
Shooting Sparks Hockey was a premier indoor hockey training facility located in Fort Lauderdale, FL. It featured multi-level facilities, including indoor synthetic ice, gyms, and lounges, making it South Florida’s pinnacle for hockey training and conditioning.
About This Project
Our Services for Shooting Sparks Hockey
Shooting Sparks Hockey entrusted our innovative hockey marketing services to craft their distinguished brand identity, beginning with the creation of a sophisticated logo and comprehensive brand guidelines.
Once we developed a world-class logo, our services brought their vision to life through an exquisite interior buildout.
Adhering to the highest design standards, our team meticulously designed the exterior signage and thoughtfully curated the visuals of the interior space, ensuring a seamless and luxurious brand experience throughout.
Phase I: Logo Design & Brand Guidelines
A visual overview of the Shooting Sparks Brand
The Shooting Sparks logo was meticulously crafted to symbolize the progression of youth hockey. The border features hockey sticks of varying heights, representing the growth from youth to adult sizes and highlighting the training opportunities available for players of all ages.
A clever use of negative space forms the letter “S” with hockey sticks, seamlessly integrating the primary sport into the logo and making it instantly recognizable.
Finally, a prominent spark was placed at the apex, capturing the explosive power of a slapshot and reinforcing the dynamic energy of the training facility.
Top Shelf Blue
HEX:#041E42
RGB: (4, 30, 66)
CMYK: (100, 90, 13, 68)
PANTONE: PMS 282 C
Yellow Spark
HEX:#FCB514
RGB: (252, 181, 20)
CMYK: (0, 31, 98, 0)
PANTONE: PMS 1235 C
Gretzky Grey
HEX:#A2AAAD
RGB: (162, 170, 173)
CMYK: (21, 11, 9, 23)
PANTONE: 429 C
Ice White
HEX:#FFFFFF
RGB: (255, 255, 255)
CMYK: (0, 0, 0, 0)
Phase II: Renderings
A visual journey of textile art & print design
I. The esteemed client supplied the initial photographs for the external window displays.
II. Our computer-based artists began the process of removing the background for the external design.
III. A glimpse of the finalized design for a window pane, showcasing a dynamic and captivating look.
A grand total of six window panes, each measuring approximately 106″H x 68.25″W, were meticulously crafted to ensure a seamless visual experience. These elegant designs create a captivating environment for both customers and passersby.
Phase III: The Completed Look
A look at the final installed work & completed designs for the establishment
