An airplane sits in a hangar with text of 10 Ways to Grow with MRO Aviation Marketing

5 MRO Website Design Mistakes That Cost You Leads (and How to Fix Them)

In aviation maintenance, your website isn’t just a digital brochure—it’s your most important lead generation tool. Whether you’re a Part 145 repair station, a General Aviation maintenance shop, or a mobile AOG team, the reality is this:

If your MRO website design isn’t bringing in leads, it’s costing you business.

Many MROs suffer from the same costly website pitfalls that quietly repel prospects. If you’re investing in aviation marketing for MROs, your first priority should be fixing your website. Here are the five most common mistakes, and how to turn them into lead-generating wins:

1. No Clear Call to Action (CTA)

Too many MRO websites leave visitors asking: “What now?”

They list capabilities, include a phone number, but don’t guide the visitor toward action. In aviation, decision-makers want clarity and speed.

Fix: Add bold, obvious CTAs on every key page. Examples:

  • “Request AOG Support”
  • “Book Your Maintenance Slot”
  • “Get a Free Inspection Estimate”

Make the action direct, benefit-focused, and visible within the first few seconds of the page load. This is a key element of high-converting MRO website design.

2. Not Mobile-Friendly

Fleet managers, pilots, and schedulers are often checking your site from the ramp, on their phones. If your site only looks good on a desktop, you’re alienating a major slice of your market.

Fix:

Use a responsive aviation web design that adjusts beautifully to mobile and tablet views. Prioritize thumb-accessible menus, click-to-call buttons, and collapsible content sections.

Bonus: Google gives mobile-friendly sites ranking preference, which helps your repair station marketing visibility.

3. No Capabilities or Certifications Listed

Credibility is everything in aviation. If you don’t clearly display your certifications, ratings, tooling, or aircraft specialties, you’re giving prospects a reason to hesitate.

Fix:

Create a “Capabilities” section or page that includes:

  • FAA Part 145 certificate number
  • Approved aircraft types (e.g., Gulfstream, Learjet, King Air)
  • Key services: inspections, avionics, interiors, engine work
  • Any OEM partnerships or repair authorizations

These details strengthen trust and improve how your site ranks for part 145 website queries.

4. Slow Load Times

Aviation professionals are busy. If your site takes more than 3 seconds to load, bounce rates spike and rankings drop.

Fix:

  • Compress all images
  • Use caching plugins (if on WordPress)
  • Avoid excessive animations or bloated themes
  • Choose a quality host (like WP Engine or Cloudways)

Fast sites perform better—on Google and with impatient buyers. It’s also a ranking factor in aviation digital marketing.

5. No Lead Capture Strategy

If your site only has a phone number and a contact form, you’re missing less urgent, high-value leads. Some buyers aren’t ready to call but would opt into something helpful.

Fix:

  • AOG readiness checklist
  • Maintenance slot availability updates
  • Free downloadable capability sheets

This approach builds your email list while improving your MRO digital marketing funnel.

Final Thoughts

Your website doesn’t need to be flashy. But it does need to perform. Think of it as your virtual hangar tour—if it doesn’t build trust and invite the next step, it’s turning pilots and maintenance planners away.

Want a free website audit tailored to your shop? We’ll show you where leads are leaking and how to fix it—fast.