GCPPA
Scope: Logo Design, Social Media, Email Marketing
Website: GCPPA.org
GCPPA, the Gold Coast Promotional Products Association, is a South Florida-based non-profit organization representing the local promotional product industry. They hold events and foster the local business community.
About This Project
Our Services for GCPPA
GCPPA, a premier regional association of PPAI, engaged our esteemed marketing services to revitalize their brand and digital presence. Their aspiration was to redesign their logo to reflect the vibrancy of South Florida and introduce a new mascot, “Goldie.”
Our initial efforts focused on rebranding GCPPA, creating a striking new logo that captures the vibrant hues, tones, and nature of South Florida. Once the rebrand was complete, we issued press releases to maximize traction within the promotional product industry.
Following the relaunch, GCPPA retained our services to enhance their social media presence and email marketing strategies.
Phase I: Rebrand
A visual overview of the brand’s redesign
Original Logo Design
Redesigned Logo
Atlantic Teal
HEX:#00A3E0
RGB: (0, 163, 224)
CMYK: (74, 19, 0, 0)
PANTONE: PMS 299 C
Electric Coral
HEX:#EF3340
RGB: (239, 51, 64)
CMYK: (0, 94, 51, 64)
PANTONE: PMS 032 C
Biscayne Black
HEX:#101820
RGB: (16, 24, 32)
CMYK: (50, 25, 0, 87)
PANTONE: PMS BLACK 6 C
Sunset Gold
HEX:#F5D130
RGB: (245, 209, 48)
CMYK: (0, 15, 80, 4)
PANTONE: PMS 129 C
Phase II: Refreshed Email Marketing
A refreshed approach to their electronic mail
Phase III: Social Media Revamp
Designed for optimum engagement
Before
After
Phase IV: The Completed Look
A fully rebranded look for GCPPA
Announcement visual graphic of GCPPA’s rebrand
Industry Press Release by Cormorant Marketing on PPAI
The final logo for GCPPA
GCPPA’s Board of Directors enjoy a group photo
GCPPA’s check in counter at a regional event
GCPPA’s “Goldie” created into an inflatable for guests to enjoy
