Hey there, fellow hockey fans! We’ve got some exciting news to share with you about the Shooting Sparks Hockey Facility. When they approached us at Cormorant Marketing to design their logo and brand identity, we knew we had the opportunity to create something truly special for the South Florida Hockey Community.
First up, let’s talk about the logo. We wanted to convey the idea of sparks in a way that was unique and eye-catching, so we came up with a design that features a prominent “S” for Shooting & Sparks, with the negative space cleverly utilized to represent hockey sticks. We then added a spark insignia at the top to complete the design. To enclose the design, a full-circle representation of player development was added. You’ll notice the hockey stick lengths cycling from youth to adult. This represents the importance of teaching the next generation of players in South Florida. The color scheme of dark blue and gold represents the concept of a spark and the tones of the coast of Broward County. The result is a bold and distinctive logo that’s easy to remember and hard not to love.
Next up, the design of the physical space itself. When Shooting Sparks asked us to work on this project, we were thrilled to take on the challenge. For the exterior, we created a window wrap design that showcases local south Florida hockey players to highlight the energy of the sport while also reflecting the brand identity we had created with the logo. The result is a high-energy and exciting look that really captures the essence of hockey.
Moving inside, we wanted to create a space that was both branded and functional. We strategically chose colors that would help elongate or add volume to the training facility, resulting in a modern and fresh look that is both cohesive and inviting. The space is designed to accommodate entire hockey teams as well as small groups, and we worked closely with the brand to make sure it matched their vision perfectly.
Overall, we are incredibly proud of the work we did for Shooting Sparks Hockey Facility. We created a unique and memorable brand identity, along with a physical space that is both inviting and exciting for clients, while also being functional for employees. We know that this project will have a positive impact on the facility and can’t wait to see how it helps them achieve their goals. Thanks for reading, and we’ll see you on the ice!
